1. CURB APPEAL
You only have one chance to make a first impression. Is the property’s exterior attractive, clean, and well-kept, or does it need an overall pick me up? After your client has lived in their home for some time, it can be difficult for them to view their home objectively. Encouraging your client to improve their home’s appearance will benefit them in the end.
When your listing is on the market, making the following adjustments can be the differentiator between receiving your desired offer versus settling for a lower proposition. Tiding up the front yard by trimming and shaping hedges, refreshing mulch, and edging the lawn will ensure for a fresh and manicured aesthetic. Consider pressure-washing the property, walkways, and driveway, or even adding a fresh coat of paint. Everything matters, even things as small as the brass on your front door. Polish the kick-plate and doorknob, and clean any cobwebs or bird droppings off your front porch. Flowers, particularly near the entryway, add a hint of color, making the home feel alive and inviting.
Ultimately, an eye catching property front draws buyers in, helps maintain their interest, and sets the property apart from the competition.
2. DEPERSONALIZE & DECLUTTER
Now that your listing is the most attractive home on the block, lets make the interior look as great as the exterior! The best way to get your listing ready to show prospective buyers is to simplify and neutralize.
Depersonalizing the property is all about neutralizing so that buyers have the visual space to envision themselves in that home. We recommend removing family photos, quirky art and collectibles, vibrant paint colors, all pet paraphernalia such as dog dishes and cat littler boxes.
Simplify. We recommend minimizing items in closets and storing unnecessary belongings. Some client's might have to rent a temporary storage unit to do so. This small investment of $75-$150 is nothing in comparison to their listing being on the market longer. Removing clutter will also make it easier to freshen up the paint (if needed), rearrange existing furniture and showcase the property's assets.
3. LIGHT IT UP
A dark or poorly lit home feels dreary. Brighten it up by using natural and artificial light. Get the highest wattage light bulb for that light fixture, and it will instantly brighten up the room. When you prepare for showings, turn the lights on and open curtains and blinds. A fresh coat of paint can also brighten a room. A light, neutral color provides a soft, brighter palette, making rooms look larger. A deep cleaning will also help brighten baseboards, windows, and light fixtures. The more natural light, the better. Design is moving away from heavy-handed window treatments and shifting towards lighter simple treatments that allow light in and still provide privacy.
4. HIRE A PROFESSIONAL PHOTOGRAPHER
Most home buyers start looking for a property online or in local home magazines. That means you need to have great images that accentuate your property’s best features and selling points. After you’ve improved the curb appeal, made necessary upgrades, and depersonalized the interior spaces, consider hiring a professional photographer to take high-quality images in the best light. These high quality images will inspire buyers to come to your open house or request a showing. The listing should include photos not only of the house, but also of the nearby recreation, dining, and shopping areas. You are not only marketing the home, you are marketing the lifestyle.
5. SIMPLE & AFFORDABLE UPGRADES
Chances are, your client doesn’t want to break the bank remodeling the home they are trying to sell. The good news is that your client doesn’t have to go overboard on major remodels to see a huge return on their investment. Have them focus on small upgrades, particularly in the kitchen and bathrooms, where you’re most likely to see a return on investment. A new sink and cabinet hardware in the kitchen, or light fixtures, shower curtains, and hand towels in the bathroom, are inexpensive but can instantly transform the space. Rather than splurging $30,000 on a full kitchen remodel, invest $3,500 on a new stainless steel appliance suite.
Small upgrades can have a big impact. This doesn’t mean that the homeowner can now ignore necessary repairs that can be a red flag to a home inspector or a mortgage company. These include major problems such as an outdated electrical systems or a leaky roof as well as minor ones, such as sticky windows and leaky faucets. If you don’t address needed repairs, you risk a potential buyer walking away when problems turn up on a home inspector’s report. Depending on the verbiage in your contract, the buyer could walk away, or require your client to complete the necessary repairs within a certain period of time, in order to go through with the purchase.
6. STAGE YOUR PROPERTY
Sometimes, you may have a listings that needs a bit of a push on the market. Have you ever considered staging? The reality is that an empty or ill-kept property makes it difficult for a potential buyer to place the offer you are looking for. It is crucial to create a welcoming environment that shows itself well, connects with your target buyer, and ultimately closes that deal. On average, homeowners receive $2 in increase sale price for every $1 they put into staging a home. When a prospective buyer walks into a beautifully composed interior, it not only makes the house look spectacular but it allows for the buyer to envision themselves in the home.
So what we want to say is ...
"Staging" for us, is getting the property to where it needs to be in today's competitive market. All the advice mentioned above serves as a guide we refer to while preparing a property for sale. These are 6 simple steps that have proven to sell a property quicker and more effectively. The goal is to ensure that you will receive your client's intended offer as well as getting the listing off the market as soon as possible. Home staging can be done in a new construction as well as an occupied property. It is all about turning an existing interior into something memorable and truly special. Conclusively, our incentive is to cultivate a space where buyers can see and feel the possibilities.